Trying to woo a big client? Try Wooing their pet!
If you have been in business or sales for any amount of time, you will eventually run into some key clients - the type of client that you’ve got to impress, no matter what. And, unfortunately, if they are a key client to you, chances are they are to someone else as well. A standard gift to them may come off as white noise. So how do you get through? Is there a way to not just come off as another salesperson or business owner just going through the motions? Well, the key to that client’s heart may have already [...]